How much TikTok pays per 1,000 views
TikTok pays through the Creator Rewards Program, and only on videos over a minute long, from accounts past 10,000 followers. Here is what that pays and what to do before you get there.
TikTok's Creator Rewards Program pays roughly $0.40 to $1.00 per 1,000 qualified views in 2026, sometimes more in high-value niches. You need 10,000 followers, 100,000 views in the last 30 days, a personal account, age 18+, an eligible country, and videos over one minute. Below that bar, TikTok itself pays nothing per view, but per-view brand deals do.
The rate
Creators and trackers in 2026 report Creator Rewards payouts of about $0.40 to $1.00 per 1,000 qualified views. That means 1 million qualified views pays roughly $400 to $1,000. The rate moves with season, niche and where your viewers are, because it comes out of advertising money.
Only qualified views count. TikTok excludes views on videos under one minute, and generally counts views from the For You feed rather than every replay. That is why your analytics view count is usually larger than the number you are paid on.
Who qualifies
- At least 10,000 followers
- At least 100,000 video views in the last 30 days
- Age 18 or older, personal account in good standing
- Based in an eligible country. TikTok keeps a limited list that includes the United States, United Kingdom, Germany, France, Japan and Brazil; check the current list in TikTok Studio
- Original videos longer than one minute. Duets, stitches, photo posts and ads do not earn
What 50,000 views pays, three ways
| Source | 50,000 views | Needs |
|---|---|---|
| Creator Rewards at $0.40 | $20 | 10K followers, video over one minute |
| Creator Rewards at $1.00 | $50 | Same, strong niche |
| Per-view deal at $2.00 / 1K | $100 | A free earnforviews account |
Per-view deal rates are set by each brand and printed on the deal. $2.00 is an example, not an average.
Getting paid on TikTok before 10,000 followers
The Creator Rewards gate is where most small accounts stall. Per-view brand deals skip it: each deal prints the rate you earn per 1,000 verified views, and short videos count. You claim a deal, post it on your TikTok with the paid partnership label, and submit the link. A person reviews the post against the brief, and only views after you submit count. Our team reads the view count from the public post; creators never report their own numbers. See how that works with no followers.
Can you stack both?
A post that is sponsored does not earn Creator Rewards, because TikTok excludes ads and sponsored content. So each video earns from one source. In practice creators keep their own long videos in Creator Rewards and use per-view deals for sponsored posts.
Questions people ask
How much does TikTok pay for 1 million views?
Through Creator Rewards, roughly $400 to $1,000 in 2026 on qualified views, depending on niche and audience location. Videos under one minute earn nothing from the program.
Does TikTok pay for views on short videos?
Not through Creator Rewards, which only pays on videos longer than one minute. Per-view brand deals can pay on short videos.
How many followers do you need to get paid on TikTok?
10,000 for the Creator Rewards Program, plus 100,000 views in the last 30 days. Per-view brand deals have no follower minimum.
Why is my TikTok payout lower than my views?
Only qualified views count, which excludes short videos and most views from outside the For You feed, and the rate varies with ad demand.
Join a funded deal, post, and the verified views your post earns after you submit it count toward your balance.
Start earning